1) Saturn: how it got Branded!
Many well-known companies such as Nike, Triple A, Saturn (the car manufacturer), Direct TV, Sega Saturn, Internet Explorer, Bud Light, Capital One, Toyota, Nissan, Dish Network, Comcast, Pepsi, and many others use Saturn as a symbol in their logo. But did you know that Saturn is also an occult symbol, with a rich history of symbolic meanings and interpretations in various spiritual and esoteric traditions? In this blog post, we will explore the occult significance of Saturn and how it is used as a symbol in the branding and advertising of these companies.
Saturn is a planet that the occult has used since ancient times and has played a significant role in the mythology, astrology, and symbology of many esoteric cultures and occult practices/rituals. So how did this symbol become a popular symbol in modern branding and advertising?
- Time and Karma
- Limitation and Restriction
- Death and rebirth
- Wisdom and maturity
2) The Eye of Providence
If you’ve ever wondered why certain media companies, like Time Warner cable, CBS, AOL, and Lucas Arts, have an eye or an all-seeing eye in their logo, it’s pretty clear (to me at least). Like, seriously the use of the eye or all-seeing eye as a symbol in the branding of media companies is not a coincidence, but rather a conscious choice that conveys a specific message. Maybe….a Dark message? I mean yea, the Office of Naval Intelligence also uses the eye symbol in their logo. But what does it all mean?
The eye is a powerful symbol that has been used throughout history to represent different things depending on the context in which it’s used. In the case of these media companies, the eye symbol can be interpreted as representing the idea of surveillance, observation, and knowledge. Media companies are in the business of providing information and entertainment to the public, and the use of the eye symbol in their branding can be seen as a nod to their role as purveyors of knowledge and keepers of the public’s attention.
3) The winged sun disk
This is an ancient Egyptian symbol.
Additionally, the eye is also associated with the idea of omniscience, meaning the ability to know everything, and this association aligns with the role of media companies to provide information to the public.
In the case of the Office of Naval Intelligence, the use of the eye symbol can be interpreted as representing the idea of vigilance and surveillance, as well as the ability to gather and analyze information.
In conclusion, the use of the eye or all-seeing eye symbol in the branding and logos of media companies and the Office of Naval Intelligence conveys the idea of surveillance, observation, knowledge and vigilance. It’s a powerful symbol that aligns with their role in society, and it’s an effective way to communicate their mission and values.
4) Triquereta
Have you ever noticed the ancient symbol in car logos? The Triquetra, a pagan symbol, has been making appearances in the logos of major car companies for decades.
Mercedes-Benz stirred things up by using the symbol in their logo and shifting its meaning away from personal growth to a brand emblem. Some may argue that the Mercedes logo is simply a representation of a wheel, but the truth is that the logo was formed by merging the symbols of Daimler and Benz in 1926. The original Daimler symbol was a Triquetra, completely unrelated to wheels.
Surprisingly, this pagan symbol can also be found in the logo of another car brand, Mitsubishi.
It’s mind-blowing to think about the hidden symbols and meanings in the logos we see every day. Can you spot any others? Let us know in the comments!”
But is it just a coincidence that car companies are using these powerful symbols? Psychologists and mythologists have been studying the impact of symbols on the human mind for centuries. They believe that these symbols tap into our primal emotions, bypassing logic and reason. Marketers have known this too, dating back to over a hundred years ago, they understand the influence these symbols have on people and use them to connect with consumers on a deeper level.
Even if they don’t know the original meaning of a symbol, they know its impact and associate it with their products. Once learned, the symbol and the emotions it elicits become ingrained in our minds, drawing us in again and again, entering our unconscious thoughts without us even realizing it.
5) Kool Logo and Vesica Piscis
The Kool cigarette logo, with its two overlapping O’s, is often compared to the Vesica Piscis symbol, a geometric shape created by overlapping two circles with the same radius, so that the center of each circle lies on the circumference of the other. The Vesica Piscis symbol has been used for thousands of years in religious and spiritual contexts and is considered by many to be a symbol of unity, balance, and the divine. Some people see the similarity between the Kool logo and the Vesica Piscis symbol as a nod to the brand’s desire to convey a sense of sophistication and timelessness, while others see it as an intentional reference to spiritual or philosophical ideas.
6) Solar Halo (Egypt)
The Ancient Egyptians used the Solar Halo symbol, also known as the Aten Halo, during Pharaoh Akhenaten’s reign. They depicted it as a sun disk with rays ending in hands, symbolizing the sun’s life-giving power. The Solar Halo represented the worship of Aten, the sun deity who was considered the one true god.
Pharaoh Akhenaten’s religious reforms aimed to change the focus of Egyptian religion from the worship of multiple gods to the worship of one deity, the sun. The Solar Halo played a crucial role in this shift.
Today, the Solar Halo is an iconic symbol of Pharaoh Akhenaten’s religious revolution and remains an important part of Egypt’s cultural heritage.
7) Double Cross “Leviathan Cross”
Corporate logos use symbols to evoke emotions and establish a visual identity for the brand. The Leviathan Cross, also known as the “Sigil of Baphomet,” is a symbol that some versions of occultism and Satanism have employed. Despite its dark association, ExxonMobil, one of the world’s largest oil companies, has incorporated a stylized version of the Leviathan Cross in its logo. The use of this symbol aims to showcase power and strength, reflecting the company’s position in the energy industry. However, the choice of this symbol in a corporate logo has generated criticism from some who view it as an insensitive or controversial choice, given its association with darkness and evil in certain beliefs.
8) Maisonic Tubal Cain
Tubal Cain is a figure in Masonic legend and is sometimes referred to as the “father of blacksmithing.” Legend states that Tubal Cain was a blacksmith who lived during biblical times and he first forged metal into tools. Freemasonry sees Tubal Cain as a symbol of skilled artisans and reveres him as the patron saint of metal workers. Masonic rituals and symbols often reference Tubal Cain and some lodges depict him in artwork or sculptures. Certain hermetic, alchemical, and mystical traditions mention the character of Tubal Cain, where he sometimes appears as a wise teacher or master craftsman.
Conclusion: Occult Symbols in Corporate Logos
Ok, so maybe these examples are just a tid bit drawn out. But you learned something about occult symbols in corporate logos.
Corporate logos can be seen as a form of nonverbal communication, sending messages about the company’s values, mission, and brand identity. So next time you see a logo, take a moment to think about what it might be trying to tell you.
So, put on your detective hat and go out there to uncover the hidden meanings world’s most recognizable symbols.
